In a world saturated with products and endless steps, a new way of caring for the skin is emerging: skinimalism. This minimalist beauty trend is taking over 2025, positioning itself as a philosophy that prioritises effectiveness, simplicity, and respect for the skin.
What is skinimalism?
The term skinimalism combines “skin” and “minimalism”, and refers to a skincare routine reduced to the essentials, but with smart, multifunctional products. Far from abandoning skincare, this trend advocates for choosing fewer but better-formulated products, avoiding the overload of active ingredients and skin irritation.
Skin has an absorption limit. Overstimulating it with too many cosmetics can disrupt its natural balance and cause sensitivity, redness, or breakouts. Skinimalism proposes a return to the essentials: knowing your skin, understanding its real needs, and giving it only what it requires.
Why is skinimalism thriving in 2025?
- More sensitive skin: excessive use of cosmetics, exfoliants or potent actives has increased cases of reactive skin.
- Better formulations: today, there are multifunctional ingredients capable of hydrating, repairing, and treating all at once.
- Sustainable awareness: fewer products = less packaging, less waste, and a stronger commitment to the planet.
- Economic savings: you invest in what truly works.
- ♀️ Simpler and more effective routines: ideal for dynamic lifestyles.
Your perfect minimalist routine with Eberlin
A good skinimalist routine consists of 3 key steps: cleanse, treat, and hydrate/protect. At Eberlin, we believe in functional and conscious beauty, which is why we suggest this effective and respectful routine:
1. Gentle yet effective cleansing
Start with a cleanser suited to your skin type. It’s the first step to maintaining a healthy skin barrier. Avoid harsh or alcohol-based cleansers. Instead, opt for gentle formulas with soothing ingredients.
Our suggestion: Hydra Global Fluid and Lotion deeply cleanse the skin, balance the pH, oxygenate, and support skin regeneration. Alternatively, try Damask Rose Water: a refreshing lotion that tones, hydrates, and soothes the skin.
2. Concentrated treatment with multifunctional actives
This is where a serum that does it all comes into play: hydration, regeneration, and antioxidant action.
Our suggestion: Eterna C Vital Serum, with vitamins A, C, and E, minerals and amino acids to oxygenate, protect, and boost the skin’s natural defences.
3. Hydration + protection in one single step
A sunscreen that not only protects but also treats and repairs is the finishing touch to your routine.
Our suggestion: Ultra Sun Protection Cream SPF 50, a high-protection sunscreen with a lightweight texture and active ingredients that care for your skin all year round.
We also recommend the Advanced Pollution Cream SPF 50, an all-in-one cream that acts as a smart 360º shield, protecting against environmental pollution and blue light.
And for those looking for a touch of colour, our DD Cream SPF 30: a multifunctional cream that not only protects but also provides coverage, evens out skin tone with luminous pigments, and combats signs of ageing.
Who is skinimalism ideal for?
- For sensitive or reactive skin
- For those looking to reduce steps without sacrificing effectiveness
- For those who prioritise clean, effective formulations
- For people who value time, space, and the planet
The result? Healthy, balanced, and happy skin.
Skinimalism is not a passing trend, but a new way of understanding facial care—one that respects your skin’s rhythm, your lifestyle, and your environment.
